Chapter 7:

New Formula for Top Ad Spot Placement (22 August 2007)

New One-Click Google Local Option (25 October 2007)

Business Mobile Pages Wizard (December 2007)

Carrier Targeting for Mobile Ads

New Local PlusBox (April 2008)

Chapter 8:

Lighten Your Load (Time) to Improve Quality Score

Google Now Evaluates Your Load Time

Chapter 9:

New Tool (March 2008): Content Network Site and Category Exclusion Tool - Video Tutorial

RIP Some Campaign Management Tools - See You on the Desktop

New Google Ad Preview Tool (20 October 2007)

Google Ad Planner - Video Tutorial